BA2 - Hollie Bennett (Guest Speaker)

Notes to be arranged: PlayStations Social Media Manager

3 and a Half Years in the Games Industry

Started at Bandai in April 2013

Midwife - Throughout University 14-15

"I like people, I like being busy"

2 years in University, 2 years full time.

Structoid.com - Joined a community / Loved it

"..powerful. Has a positive impact on someones life." European Community Manager - Not Paid

Did this as well as being a midwife

Flew to E3 interviewing people

Gears of War fan - Met Cliff Bazingski

Friend told her she could make a living/career out of being a community manager

Namco Bandai - Consumer and Community PR Executive

European Vice President - Phone call a week later

First paid Games Job in the industry

Namco - 17 people working there

Fusion Roll - Social Media - PR Management

Worked on The Witcher / Tales Of Series

Codemasters - Namco published in the rest of the world

Published Square Enix / Started a Twitter for Namco

Massive Impact - JRPG

People want these games, bring them out

No longer just available in Japan

PR - 2 Major Types

In House - Imployed by Namco and talks to Kotaku - Only on the game you have to be on

Reports - View Count

Agency PR - Make sure the papers are listening - Keith Stewert - The Guardian (Influencial) Premiere PR - Bandai / Square Enix / Pokemon / Warner Brothers - Friend

Own consoles but follow the market

Mainstream Agencies - Contacts

Public or Press Relations - PR

Spoke to everybody

You talk to the press, the community manager talks to the public

Press picks out the highlights of a report

Generating Coverage - Press Releases, events, previews and more

If no one knows - It won't sell

France Based - Bandai

Fun Ways - Bloggers - Creative outlet for PR

Events - Scotland - Witcher Wild Hunt / CD Projekt Red were there

Can you stop that going to print? "Got to know your project" "Know every aspect of it" Managing assets - From Pictures to people

PR - When do you release something and how are you going to get it out there

Can't throw out every trailer and screenshot in 3 months

It's going to get lost in E3

Competition - Coming Out same day as COD

Move the release date! Be creative - Borderlands 2 - Mainstream Coverage

Bungie Jump - Turn up and you get a free copy. It happened.

GamesCom Borderlands Bus.

Giant Alient Eggs - PR - Stunt

Responsive - 2am something leaks - Need something ready to say.

PSN - Explain DDos Attacks

Playstation - Last of Us

PS4 Itself - Work on everything

First Party Publisher

2nd Studio Owned

Quantic Dreams - Own Studio - Games just for PS

Community Manager: Not Pr - 4 people - 2 agencies - Mainstream PR - Specialist PR

GTacademy - Signed to Red Bull Formula 2 - Yan

Leader - Participant - Advocate

You lead the community

Take it in the right direction

Make it bigger

Should kbnow what they're talking about

Be Involved - laugh and share excitement, passion and information

Present things to people to make change

Jim Ryan - Head of PS

Right Voices- Gamers can be loud and strong with opinions

Risks: Legal - Brand - User

Everything can be picked up and used - Leaks

Brand - Could look bad because of something you said

User - People bullying each other

Weild the ban hammer

Why? Acquisition - Retention - Support

PAX Prime

BioWare - Friend said

Herb Garden - Look after it - Don't cut the mint back

Nice - Have to care - Give others a chance to grow

Clip aggressive people - Time and Effort

HollieB - Twitter

Self Taught - Photoshop

Promote - Handle Budget

How much money on advertising - Who to target - How to target

Videos - 90 characters or less

Analytics . Numbers

PlayStation Acess

Numbers are very important

View are my own will not protect you

Shrink URLs

Always hashtag

Likes. Favourites and Retweets matter

Moderation

Images and Videos

PTAT Key Metrics

Promoted posts and sponsored ads

20% Rule. No more than 20% text

PlayStation Access

Own content - No trailers

20 Games you must play

Updates

8 reasons why you'll love ___

Travel a lot - Germany - Paris - Seattle - LA - New York - Japan - Sweden

YouTube

Copyright - Music, clips

Last of Us trailer

Attention Spam - Get to the point

Moderation - Read comments. Ban people.

Key Metrics - Watch time , views, and engagement

Regular Content - Money. No ads

UKIE

SquidPhysics

Hello Games - No Mans Sky

28 Days healthcare bonus / first freelance

9am emails - Facebook Twitter check - Youtube

Emails - meetings - social media - booking - promoting - 3pm deadline

6/6:30 home

Flat mate - Works at Square Enix

#ba2 #cs #contexualstudies